So in my recent Bored Drugstore-Browsing, I picked up Wet’n’Wild’s eyeliner pen, which turned out to be fairly lackluster (usable, but not great). And since their eyeshadow primer was hanging next to it, I picked that up too. I mean, it was cheap ($4.99 at Walgreens, Ulta, etc) and it was right there, so why not? We’ve already talked [probably ad nauseam] about my stupid eyelids and their stupid sensitivities, so we know that a lot of eye primers I’ve tried end up making my eyes water and thus making shadow look WORSE. No good. Let’s see how this one stacks up against my current non-irritating go-to, e.l.f. Shadow Lock …


Wet N Wild Photo Focus Eyeshadow Primer ($4.99/.34oz) is a pretty standard squeeze-tube with a long narrow nozzle tip (but not as narrow as UD Primer Potion).

First, let’s get this out of the way :

Ingredients : Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Polyethylene, VP / Eicosene Copolymer, Boron Nitride, Aluminum Starch Octenylsuccinate, Propylene Carbonate, Sorbitan Sesquioleate, Synthetic Beeswax, Pentaerythrityl Tetraisostearate, Methicone, Phenoxyethanol, Acrylates Copolymer, Magnesium Carbonate, Dimethicone Crosspolymer, Bisabolol, Sorbic Acid, Octyldodecyl Stearoyl Stearate, Caprylic / Capric Triglyceride, Dimethicone / Vinyl Dimethicone Crosspolymer, Crithmum Maritimum Extract, Dimethiconol, Nelumbo Nucifera Stamen Extract, Bismuth Oxychloride / CI 77163, Iron Oxides / CI 77491, CI 77492, CI 77499, Titanium Dioxide / CI 77891.

The primer itself has a silky silicone-y feel (not surprising since it contains a number of silicone derivatives) and is a chamois/buff color when in glob/blorp form. Of particular note, color-wise this is similar to UD Primer Potion — it disappears on the skin, as opposed to e.l.f. Shadow Lock which looks whitish even on my extremely pale hide :

e.l.f. at top, Wet N Wild at bottom (I left a little bit unblended so you can actually see where it is)

On black paper, the difference is even more apparent :

From left, e.l.f., Wet N Wild, Urban Decay.

The Wet N Wild is actually the MOST sheer of the three, which might be helpful info if your skintone is anything other than “holy crap why are you so pale, are you feeling okay.” (My dad used to joke about “hur hur have you been rolling in flour?” every time I wore shorts. Sigh.)


Okay so we’re applying the usual very thin even layer of e.l.f. to one eye, and Wet N Wild to the other, then applying the same eyemakeup. I used all matte stuff here, as shimmers tend to wear better anyway, and their sparkles can obscure patchiness. This is ColourPop pressed shadow in nude-for-me “Hear Me Out,” deep grey-taupe “Take The Lead,” and simple black “Let’s Do It,” plus a quick semi-messy flick of NYX Epic Ink liner, which I’m rapidly coming to absolutely loathe for its tendency to feather and creep during application, and its amazing ability to get IN my actual eyeballs despite putting it nowhere near my waterline :

With e.l.f. Shadow Lock, right after application. Yeah, I know this is not exactly the best blending job ever.
With e.l.f. Shadow Lock, about seven hours later.

Wow, that looks pretty creasy, but of course it’s certainly an improvement over the wear I’d get with zero primer.

With Wet N Wild, just applied.
With Wet N Wild, about seven hours later.

WHOA THAT IS MUCH BETTER. On both eyes, the dotty/grainy look around the crease and just above is mostly due to inadequate blending of very dark colors with insufficient transition shade(s). But with Wet N Wild, there’s much less actual creasing or fading compared to the e.l.f. primer.

AND ALSO : I’ll tell you that the Wet N Wild did not irritate my eyes/eyelid skin, at all. Which, if you knew me, you wouldn’t have to even ask, because you can see in the final pic that there’s not a huge bare area near the inner corner of my eye, where all the eyeshadow has been rinsed away by angry watery eyes. Hooray!

THE VERDICT : I kind of can’t believe it, but Wet N Wild eye primer is pretty damn legit. And it’s five bucks! And it doesn’t make my eyelids sting and burn! Okay this is my new go-to — sorry e.l.f., but b.y.e.

HAVE YOU TRIED IT? You should totally try it if you haven’t, and tell me about it if you have.