A week-ish ago, we ran Operation Shadow Primer to compare ingredients and prices for those of you who need or would like to use an eyeshadow primer (me!), and/or have sensitive eye-area skin that’s irritated by one or more common ingredients (also me!). And good grief, the very first new one I tried — e.l.f.’s Shadow Lock — was a rousing success! HOWEVER.

Regular eye primer might be great for regular eyeshadow, but if you’re applying a loose cosmetic glitter, many of them just aren’t sticky/grabby enough to hold well. Which results in both ruined eyemakeup (which was probably pretty elaborate if glitter was involved) AND sparkle fallout all over your cheeks and possibly even in your eyeballs, ew and ow.

So when I ordered e.l.f.’s regular eye primer, I also picked up a tube of their Glitter Primer (.4oz for $4.00 at Amazon; $2 at to try out, because glob knows I heart glitter. And ALSO, I acquired a little sample of TooFaced’s Glitter Glue ($20/.35oz at Ulta) Obviously, the Fates have ordained that I try them side-by-side in a literal Face Off with my most finnicky fallout-prone loose powder eye products.


Both products have about the same amount in the tube (.35 for Too Faced versus .4 for e.l.f.), and they’re roughly the same consistency — fairly thin, easy to spread / pat down in a smooth even layer on your lids — tho the Too Faced feels very very slightly creamier. Too Faced has a very small tubular opening (like UD’s Primer Potion) while e.l.f. has a slant-tip applicator which is honestly kind of useless? It’s easy to use it to deposit a blorp of product on your lid, but it doesn’t exactly excel at spreading it out evenly — you’ll need to rub/pat it in with your finger, same as with Too Faced. However, the slant tip doesn’t really impede dispensing the product or anything, so it’s not a “problem.”

TESTING, 1, 2, 3

The sparkly stuff I tested them with : Tarina Tarantino Sparklicity in Pure Opal (sheer, hint of white, with blue/green/gold opalescent bits, $22.99 at Amazon), and MUFE Holodiam 302 (pretty typical red/green flip; discontinued). Both of these have larger discrete sparkles rather than superfine pigment like a typical shimmery eyeshadow.

Obligatory macro shot to display ~sparkles~

I applied e.l.f. Glitter Primer all over my left (your right, in the pics below) lid/crease, and Too Faced Glitter Glue all over my right. I let them dry down a bit, because in my experience, applying sparkle-pigments to them when they’re super super wet just gacks up your brush. Also, you do want to apply a THIN coat of these — trying to pat or brush on a powder product to your lids when you’ve got a thick coating of glue? You’re not going to get sparkly eyelids, you’re going to get lumpy paste, which is not my fave look, but you do you! Corollary : If you’re going to use these to glue ACTUAL GLITTER to your eyelids, you’ll probably want a thicker-than-usual coating of it, and you’re also gonna want to use caution because actual glitter in the eyeballs is bad. But you’re a grownup, and you can make  your own choices, and I fully understand that sometimes “PARTY DRAMA SPANGLES WOO” trumps ocular safety.

I recognize that this photo is creepy AF.


Actually…both eyes had almost identical wear after six+ hours! Both had a tiny bit of creasing apparent on the inner corners, but that minor creasing was there right after application (above photo). Probably I didn’t apply enough of it on in that crease area, or I opened my eyes while the product was still damp or not finished “setting”? But other than that, when I went to wash my face at appx 11pm, it looked more-or-less freshly applied on both sides. HUZZAH. Oh, and double-huzzah : I got neither irritation nor fallout on either eye.

These are hard as HELL to photograph because they’re so freaking reflective. Just believe me when I tell you that both sides looked pretty smooth/even before, and also after. :\

VERDICT : They’re both really good! Obviously, the e.l.f. must be judged as the superior product, since it performs just as well as Too Faced and is $2-4 instead of $20.

e.l.f. Glitter Primer ingredients: Water (Aqua), Caprylic/Capric Triglyceride, Euphorbia Cerifera (Candelilla) Wax, Synthetic Beeswax, Petrolatum, Stearic Acid, Copernica Cerifera (Carnauba) Wax, Cetearyl Alcohol, PVP, Glycerin, Triethanolamine, Glyceryl Stearate, PEG-100 Stearate, Simmondsia Chinesis (Jojoba) Seed Oil, Butyrospermum Parkil (Shea) Butter Oil, Phenoxyethanol, Methylparaben, Ethylparaben, Ethylhexylglycerin

Too Faced Glitter Glue ingredients: Aqua/Water/Eau, Cera Alba/Beeswax/Cire d’abeille, Glycerin, Acrylates Copolymer, Jojoba Esters, PVP, Silica, Butyrospermum Parkii (Shea) Butter, Tribehenin, Stearic Acid, Sorbitan Sesquioleate, Triethanolamine, Propylene Glycol, Ethylhexylglycerin, Mica, Tocopherol, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491).

So? Tried either of these? Have strong opinions about eye sparkles or glitter? Share!